Leslie Castle B&B
The challenge was to conceive and design a visual appearance for a B&B service in a Scottish castle. Leslie Castle is to be perceived by both domestic and international guests as an attractive holiday accommodation. The aim is to find a unique setting for the castle to compete with the highest density of Castle Hotels in the United Kingdom. The income is used to maintain the castle.
More than just a nice hotel, guests nowadays want emotional and aesthetic experiences. They want to feel comfortable and personally adressed. The ambience of the castle and the dedicated service by the hostess Heike Dorsch provide an atmosphere of peace and relaxation. This is the advantage to the Castle Hotels in the area. Leslie Castle is an ideal place for a private break and should also be accessible via digital media.
The design of the brand communication creates references to the history of the castle, its surroundings and its present state. The result was a branding which emotionally touches the visitors during and after their stay and allowed them to perceive the castle as their personal retreat.